Direct and Regular Plans — the Same Fund at Two Prices
Two versions of one scheme, holding the identical portfolio, run by the same manager, differing only in whether a distributor is being paid out of your returns. The difference is a charge, it is disclosed, it compounds, and the only question worth asking is what the higher-priced version is buying you.
Updated 10 September 2026
One fund, two versions
Neha has found the fund she wants and discovered it exists twice: a direct plan and a regular plan.
The two hold the same portfolio, run by the same manager, following the same mandate. There is no difference in what is owned or what is decided. The difference is that the regular plan's expense ratio includes an amount paid to whoever sold it to you, and the direct plan's does not.
That commission is not billed to you separately. It is inside the annual charge, deducted from the fund before the unit value is published, which is why the regular plan's NAV drifts below the direct plan's over time even though the holdings are identical.
Why the gap is larger than it looks
The charge difference is expressed as a small annual percentage, and small annual percentages are routinely dismissed.
They should not be. An annual charge takes a fraction of your balance every year, and over a long holding period the cumulative share of your outcome it removes is substantial — the arithmetic is in how investment fees reduce wealth, and the striking part is that it does not depend on what the fund returns at all. The charge takes the same proportion of a good outcome as of a poor one.
Two consequences follow. The gap grows with how long you hold, so this decision matters most for money you are investing for decades — retirement contributions rather than a two-year goal. And it grows with how much you have, since the charge is a percentage of the balance.
We quote no figure for how large the difference typically is, because expense ratios are set per scheme and no Indian dataset of them is held here. Both numbers are published for every fund. Look up the two versions of the fund you are considering, take the difference, and read it against the table on the fees page at the number of years you expect to hold.
What the regular plan buys
This is the question that decides it, and the answer is not automatically "nothing".
The commission pays a distributor. If that distributor is genuinely advising you — helping you decide how much to hold in shares, talking you out of selling in a fall, noticing that your allocation has drifted — then something real is being purchased. The value of not selling at the bottom is large, and larger than the charge for many people.
If the distributor is a transaction channel that processed a purchase and does nothing else, the commission is buying convenience, and the honest question is whether that convenience is worth a share of the eventual outcome.
There is a structural problem to be aware of, and it is not a claim about any individual: the distributor is paid by the fund rather than by you, and different funds pay different amounts. That creates an incentive that does not necessarily point towards what suits you, and it is a different arrangement from paying somebody directly for advice. The distinction between the two ways of paying, and what each does to the advice, is financial advice, fees and conflicts.
The switching question
Someone holding regular plans usually wants to know whether to move.
Two things make it less simple than it looks. Switching means selling and rebuying, which realises gains and may create a tax event, and the fund may charge an exit load if you have held it for less than a defined period. Both are certain costs incurred now against a benefit that accrues over years. We quote neither figure: loads are per scheme and the tax depends on your holding period and what you hold.
The shape of the answer is usually this. For money you expect to hold for a long time, the ongoing saving generally outweighs a one-off cost, and the longer the remaining horizon the clearer that becomes. For a holding you expect to exit soon, it often does not. And new contributions can go to the direct plan immediately at no cost at all, which is the part people overlook — you do not have to decide about the existing holding to stop adding to the more expensive version.
What this does not decide
It does not make a fund good. A cheap version of an unsuitable fund is still unsuitable. Cost is the input most likely to persist, not the only one that matters.
It does not mean you should not pay for advice. It means being clear about whether you are paying for advice or for distribution, and paying in a way you can see. Advice paid for directly is easier to evaluate, because you know what it costs and can ask what it delivered.
And it says nothing about whether the fund will do well, which is a separate and much harder question: why past performance is not enough to choose a fund.
What to take away
Same portfolio, same manager, two prices. The difference is a commission paid out of your returns, and it compounds for as long as you hold.
If somebody is advising you and the advice is worth it, that is a legitimate reason to pay. If nobody is advising you, you are paying a distribution charge for a purchase you made yourself — and the first thing to do, before deciding anything about existing holdings, is to point new contributions at the direct plan.
Educational content only. This is not personalised financial, investment or tax advice. Figures quoted are historical or illustrative and are not forecasts. Consult a qualified professional before acting on anything you read here.