Privacy policy
What this site collects, what it does not, and what you can turn off.
In effect from 10 September 2026
Bills & Brains has no accounts, no logins and no newsletter. You can read every article on this site without giving us anything at all. The only time you hand over personal information is if you choose to write to us through the contact form.
Who is responsible
This site is operated as Bills & Brains. Questions about anything on this page, or a request about your own data, should go through the contact form.
What we collect
If you use the contact form
The name, email address, topic and message you type. They are used to read your message and reply to it, and for nothing else. Your address is not added to any list, is not used to send you anything you did not ask for, and is not sold, rented or shared.
Messages are delivered by email through a third-party mail relay, which necessarily handles the contents in transit. Delivered messages sit in an ordinary mailbox and are kept while they are useful — typically so a correction can be traced back to whoever reported it.
Server logs
The web server records ordinary request information: the page requested, the time, the browser's user-agent string, the referring page, and the IP address the request came from. This happens for every website and is what makes it possible to see that a page is broken, or that something is attacking the server. It is not tied to any identity, and it is not used to build a profile of anybody.
Analytics
We use a third-party analytics service (Google Analytics) to count visits and see which pages people read. Its tag loads for everyone, but it is told what it may do by the choice you make on the cookie banner, and it starts from denied. If you decline, no analytics cookie is set, no identifier is stored and nothing you do is tied to you or to any later visit — but your browser does contact Google, which receives an anonymous, cookieless signal. If you accept, IP addresses are still shortened before being recorded.
What this tells us is how many people read an article and how they arrived. It is not used to identify anyone, and we have no interest in doing so.
Advertising
This site is paid for by advertising, served by a third-party advertising network. The advertising tag loads for everyone, and like analytics it starts fromdenied: the cookies adverts rely on are set only if you accept them. This is what lets us show a non-personalised advert to somebody who has refused, rather than showing them nothing — which is the arrangement that keeps the site free to read.
Where you consent, the advertising network and its partners may set cookies to choose which adverts to show, to limit how often you see the same one, and to measure whether an advert was seen. Where you do not consent, adverts may still appear but are chosen from the page you are reading rather than from anything about you.
We do not receive, and do not want, the data those networks collect. We are not given your identity, your browsing history elsewhere, or any profile built from it.
Cookies, and turning them off
Cookies that are strictly necessary for the site to work — including the one that remembers your cookie choice — are set without asking, because without them the site cannot honour the choice you just made. Every other cookie waits for your consent. The analytics and advertising tags themselves load either way, as described above; what your choice controls is whether they may store anything, identify you, or build a profile.
You can change your mind at any time using the cookie preferences link in the footer. That link is permanent and deliberate: withdrawing consent has to be as easy as giving it. You can also clear this site's data in your browser, which makes the banner appear again, and every browser lets you block or delete cookies wholesale.
Google's own controls for the adverts it serves are at adssettings.google.com, and industry-wide opt-outs are at optout.aboutads.info and youronlinechoices.com.
What we never do
- Sell, rent or trade personal information. There is no circumstance in which this happens.
- Send marketing email. There is no mailing list to be on.
- Ask for financial information. Never give this site an account number, a card number, a PAN or a password — nothing here has any use for one.
- Track you across other websites ourselves.
Children
This site is written for adults making decisions about their own money and is not directed at children. We do not knowingly collect anything from a child.
Your choices
You can read the entire site without accepting anything or telling us anything. You can decline analytics and advertising cookies and still read every word. If you have written to us and want that message deleted, ask through the contact form and it will be.
Changes
If this policy changes materially, the date at the top of this page changes with it. It is worth checking that date rather than assuming the page is the one you read before.